Design-Led Strategy

Coursera – Design-Led Strategy: Design thinking for business strategy and entrepreneurship 2022

Description

Design-Led Strategy: Design thinking for business strategy and entrepreneurship Course Design Strategy: Design thinking for business strategy and entrepreneurship is published by Coursera Online University.

This course is for entrepreneurial managers looking for the tools and techniques to introduce exciting and innovative products or services to market quickly and with quality customer insights. It is applicable to a wide range of organizations from small to medium enterprises to enterprises and across a wide range of industry sectors.

The problem that this course helps to solve is the continuous pressure on managers to innovate and introduce new products and services for their customers. However, many creative ideas get “stuck” in the boardroom or are subject to intra-organizational tensions or groupthink. This course provides methodologies to overcome these challenges.

We build on the widely recognized concept of design thinking, but update it and apply it to advance business strategy and entrepreneurship. Over five weeks, you’ll learn what “design strategy” is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business or introduce breakthrough ideas.

We will also provide an exclusive and in-depth look at the application and practical impact of these strategies at one of Australia’s newest and most innovative financial institutions, UBank, and global reinsurance giant, Swiss Re. Through conversations with senior executive leadership teams, including the CEO of UBank, we will explore how they have embedded innovation through design thinking.

What you will learn in the Design-Led Strategy: Design thinking for business strategy and entrepreneurship training course:

  • What is a design-oriented strategy?
  • An introduction to corporate strategy
  • The stories of Ubank and Swiss Re
  • Initial market research and problem statement definition
  • Product prototyping and ideation
  • Design leadership strategy in practice: corporate case studies
  • Build real products using design strategy principles
  • And …

Course details

  • Publisher: Coursera
  • English language
  • Duration: 20 hours
  • Number of training weeks: 5
  • Instructor: Eric Knight
  • File format: mp4
  • Course level: Intermediate
  • Providing institution/university: The University of Sydney

Course headings

Week 1

What is design-led strategy?

Week 2

Primary market research and problem statement definition

Week 3

Prototyping and product ideation

Week 4

Design-led strategy in practice: Corporate case studies

Week 5

Course wrap-up

Design-Led Strategy course images: Design thinking for business strategy and entrepreneurship

 

Design-Led Strategy

Installation guide

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English subtitle

Quality: 720p

download link

Download the course – 706 MB
file password link
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